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Beatles Butcher Cover Record 3rd State Capitol Original

Presenting a Beatles "Yesterday and Today" LP With Butcher Cover and Record - 3rd State Capitol ORIGINAL.

• Cover is in VG Condition.
• Record is is VG Condition.
• No Skips on Record, Only Minor Scratches.
• Monographic Recording.
• Album Will Be Mailed in Protective Plastic Cover.
• No Record Sleeve.
  
  

In early 1966, photographer Robert Whitaker had The Beatles in the studio for a conceptual art piece entitled "A Somnambulant Adventure." For the shoot, Whitaker took a series of pictures of the group dressed in butcher smocks and draped with pieces of meat and body parts from plastic baby dolls. The group played along as they were tired of the usual photo shoots and the concept was compatible with their own "black humour".[5] Although not originally intended as an album cover, The Beatles submitted photographs from the session for their promotional materials. According to a 2002 interview published in Mojo magazine, former Capitol president Alan W. Livingston stated that it was Paul McCartney who pushed strongly for the photo's inclusion as the album cover, and that McCartney reportedly described it as "our comment on the war".[8] A photograph of the band smiling amid the mock carnage was used as promotional advertisements for the British release of the "Paperback Writer" single. Also, a similar photograph from this shoot was used for the cover of the 11 June 1966 edition of the British music magazine Disc.[9]

In the United States, Capitol Records printed approximately 750,000 copies of "Yesterday" and Today with the same photograph as "Paperback Writer".[9] They were assembled in Capitol's four US plants situated in different cities: Los Angeles, California; Scranton, Pennsylvania; Winchester, Virginia; and Jacksonville, Illinois. Copies from the various plants may be easily differentiated by examining the number printed near the RIAA symbol on the back; for example, stereo copies from the Los Angeles plant are designated "5" and mono Los Angeles copies are marked "6". Mono copies outnumbered stereo copies by about 10 to 1, making the stereo copies far more valuable today. A small fraction of the original covers were shipped to disc jockeys and store managers as advance copies. Reaction was immediate, and Capitol received a storm of complaints from dealers. The record was immediately recalled and all copies were ordered shipped back to the record label, leading to its collectability. It has been substantiated that the record was indeed for sale in some stores, including Wallich's Music City in Hollywood and some Sears stores, in limited areas and probably for only one day.[10]

Capitol initially ordered plant managers to destroy the covers, and the Jacksonville plant delivered most of its copies to an area landfill. However, faced with so many jackets already printed, Capitol quickly changed course and decided instead to paste a much more conventional cover over the old one. The new cover, featuring a flipped picture (John's fringe was brushed in the opposite direction to that in which he usually wore it) of a less than content band posed around an open steamer trunk, had to be trimmed on the open end of the album jacket by about 1/8 inch to address problems where the new sheet, known as a "slick", was not placed exactly "square" on top of the original cover. Tens of thousands of these so-called "Trunk" covers were sent out. As word of this manoeuvre made the rounds, people attempted, usually unsuccessfully, to peel off the pasted-over cover of their copy of the album, hoping to reveal the original image hidden below. Eventually, the soaring prices of Butcher covers spurred the development of intricate and complex techniques for peeling the Trunk cover off in such a way that only faint horizontal glue lines remained on the butcher cover beneath.

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