Cream Rare ATCO Records WHITE LABEL In-Store Play Wheels Of Fire PROMO LP

$

38

HELLO TO ALL! I’M BACK!

AFTER A BREAK OF SEVERAL MONTHS FOR HEALTH-RELATED REASONS, I’M BACK TO CONTINUE TO BRING YOU MORE BEATLES AND ROCK & ROLL VINYL AND MEMORABILIA!

Here’s a GREAT CREAM PROMO LP that you rarely run across these days.

As you probably know, PROMOTIONAL RECORDS were ONLY released by record companies to the radio stations and DJs for on-air play or to stores with record departments for in-store play. They were produced in very small/limited quantities and were NOT made available for sale to the general public; therefore, many promotional records are particularly hard-to-find these days and have become highly sought after by vinyl collectors and fans of certain recording it artists/bands.

In this auction:

• “ATCO RECORDS PROMOTIONAL LP FOR RECORD DEPARTMENT-IN-STORE-PLAY” containing “Excerpts from Atco LP 33-240 NEW YORK ROCK & ROLL ENSEMBLE” and “Excerpts from Atco LP 2-700 CREAM WHEELS OF FIRE”

• This is a PROMO-ONLY SAMPLER LP.

• This is ATCO RECORDS 119/120.

• The A-side promotes an LP by the New York Rock & Roll Ensemble. The B-side promotes the “WHEELS OF FIRE” LP by CREAM.

• This “Record Store Sampler” LP was released in 1968.

• It is a WHITE LABEL PROMO PRESSING!

• It is a truly unique Promo LP. Here’s what’s on the Cream

B-side:

· The side begins with an Announcer (with Don Pardo-type voice) who says: “ATCO Records has just released one of the greatest record packages of all time. It’s called “Wheels of Fire” by Cream. It’s a two-record set, one recorded live at the Fillmore Auditorium and one recorded in the studio. Now, here’s a selection from the live recording. It’s called “Crossroads”.

· The “Crossroads” track plays.

· At the end of the track, the Announcer says: “That was “Crossroads” from Cream’s great new two-record set, “Wheels Of Fire”, recorded at the Fillmore Auditorium. Now, here’s “Train Time”:

· The “Train Time” track plays.

· At the end of the track, the Announcer says: “Train Time” from the Fillmore recording on the fantastic new ATCO two-record set. It’s called “Wheels Of Fire”. Don’t forget that name, by Cream. This unprecedented package is available in this record department.”

· Announcer continues: “ATCO Records has just released one of the greatest record packages of all time. It’s called “Wheels Of Fire” by Cream. Now, this is a two-record set, but a two-record set like you’ve never heard before: one recorded live at the Fillmore auditorium and one recorded in the studio. Now, here’s a selection from the studio recording. It’s called “White Room”.

· The “White Room” track plays.

· At the end of the track, the Announcer says: “White Room” is the name of it from Cream’s fantastic new two-record set, “Wheels Of Fire”, on ATCO Records. Now, let’s listen to “Pressed Rat and Warthog”

· The “Pressed Rat and Warthog” track plays.

· At the end of the track, the Announcer says: “Yeah, that’s the name of it: “Pressed Rat and Warthog” from “Wheels Of Fire”, a two-record set on ATCO Records by Cream. It’s available in this record department.” (ASIDE: Personally, I love the way the announcer says “Yeah, that’s the name of it “Pressed Rat and Warthog”.…” as if the people listening perhaps misunderstood the title of the song or just can’t believe what they heard the announcer say really was the song title.)

• Most often Cream White-Label Promo LPs have the identical tracks as the commercially released Cream LPs. Those promo LPs were produced primarily for on-air DJ-play. But this “Promotional LP for Record Department-In-Store-Play” is MUCH LESS COMMON, for sure.

• The COVER is in STRONG GOOD PLUS (G+) to WEAK VG CONDITION. It is white with black print on the front cover. The front has images of the covers of the “New York Rock & Roll Ensemble” LP and the Cream “Wheels Of Fire” LPs. The reverse/rear cover is blank. There is aging (“foxing”) on this white cover, a small light sticker stain at the upper right corner and some light wear at the top of the front cover. The primary reason that the cover is not graded higher is due to some water damage and water stains at the bottom of the front cover (up to 1 ½ inches from the bottom edge), and more so on the rear cover (up to 3 ½ inches from the bottom edge). (Please refer to images). There is a small “push” on the lower left corner, a little wear on the lower right corner and a light partial 2-inch surface crease near the lower right corner of the front cover. The spine and the seams, both top and bottom, are strong with just a little bit of cracking and flaking on the bottom seam. There is a small 1 ½ -inch horizontal ripple on the front near the top right corner, but this is a minor production/manufacturing flaw that occurred when the front slick was applied. There are NO seam splits, NO writing, NO ring wear and NO tears. Check out the images!

• The VINYL is in VERY STRONG VG CONDITION. There are a number of very light surface hairlines/scuffs (none are at all “feel-able”). I played the “Cream” side, and I don’t think they overwhelm the listening experience at all. The VINYL has LOTS OF GLOSS!

• The LABELS are CLEAN & WHITE with NO soiling and NO writing on them! The labels have “PROMOTIONAL RECORD FOR RECORD DEPT. IN-STORE PLAY” printed on them.

So, how can you pass up this unique announcer-formatted PROMO LP produced for in-store record department play to promote Cream’s “Wheels Of Fire” LP?

FYI: I used Goldmine Grading Standards (P for Poor, F for Fair, G for Good, G+ for Good Plus, VG for Very Good, VG+ for Very Good Plus, NM for Near Mint, M for Mint) to VISUALLY GRADE this LP, so please know the descriptions of these grades before bidding. Please ask any questions BEFORE bidding. And please check my other auctions for more promotional vinyl you may want to add to your collection. Be high bidder on several and combine shipping on auction items that finish on the same day. (NOTE: If more than 1 item is won by the same bidder, please do NOT make payment until I send an invoice with combined shipping cost.) Winning bidder must remit payment within 5 days of auction close. Add $5.50 for shipping via USPS Media Mail with tracking.