ELVIS PRESLEY HIS LATEST FLAME COMPACT 33 SINGLE

£ 270

$ 358

£ 270 Sold For

Dec 30, 2009 Sold Date

Dec 20, 2009 Start Date

£ 250 Start price

3 Number Of Bids

Great Britain Country Of Seller

eBay Auctioned at

save auction

Description

In 1961, RCA Victor Records released His Latest Flame b/w Little Sister on compact 33. The prefix (37) denotes compact 33.

The catalog (7908) is identical to the relatively common counterpart release as a 45 RPM (47-7908).

This release was part of an industry-wide attempt to establish a one-speed record market which began in 1960, that was anticipated to phase out the 45 RPM within two to five years of it’s introduction.

Using big name artists, like Elvis Presley to propagate sales of the compact 33 in the direction of market domination should have been enough, however, it wasn’t.

In 1961, 45 RPM record sales were climbing at a record pace, the major discount stores cut retail prices by nearly 22%, and lack of inexpensive automatic 33-speed singles player discouraged the promotion of the compact 33.

All these factors and more attribute to the EXTREME RARITY of this single.

**ELVIS PRESLEY**

7" SINGLE ~ 1961 ~ COMPACT 33 SINGLE

1. (MARIE'S THE NAME) HIS LATEST FLAME

2. LITTLE SISTER

RECORD LABEL ~ RCA VICTOR RECORDS

RECORD NUMBER ~ 37-7908

RECORD CONDITION ~ GOOD

THIS RECORD PLAYS RIGHT THROUGH WITHOUT JUMPING, SKIPPING OR REPEATING.

IT DOES HAVE A LOT OF SURFACE NOISE AND SURFACE MARKS AS YOU WOULD EXPECT FROM A 48 YEAR OLD RECORD.

THERE IS A LITTLE STICKER DAMAGE AND A LITTLE WRITING ON THE LABEL.

SLEEVE CONDITION ~ PLAIN WHITE RECORD SLEEVE