The Going Thing Promo Lp 1970 Ford Motor Co. Psych Rock Pop
$
30
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Description
Record plays very good + condition. Record does show signs of scuffing and light scratches that do not affect play on my turntable.
Cover has some creasing and wear, very good condition. See pictures for wear.
12-inch, 33-1/3 rpm vinyl disc, XCTV 142 117 Not For Sale / Not For Broadcast”.
We believe it was Derrick Bostrom who commented Online "a classic example of how the 'youth market' was packaged to non-youths in the late 1960s . . . packed with rock and roll medleys as soothing to the over-the-hill crowd as they are insulting to rock fans . . . hits of the day with new lyrics written especially for Ford Motors employees. . . . With their good looks and 'youthful' outlook, 'The Going Thing' appealed both to young consumers and old franchise owners. . . . (with) trite jokes about the crazy loud music all the kids are listening to these days." Writing/producing team John and Tom Bahler seem to have been responsible for the three known "Going Thing" discs. "In the late '60s and early '70s, these guys were everywhere," Mr. Bostrom reports. "They sang with Percy Faith, Anita Kerr and Hugo Montenegro. They supplied Raiders for Paul Revere and a Union Gap for Gary Puckett. They fixed vocals for the Monkees, Bobby Sherman and the Kids from the Brady Bunch. They 'were' The Partridge Family (except for Keith.)" They reportedly appeared as such post-Archies groups as The Sugar Bears and Bamm Bamm's Bedrock Rockers. They sang the theme to "Love American Style" and recorded three other albums as "The Love Generation." Then, in 1969, they put together "The Going Thing" for the J. Walter Thompson agency to appear on TV commercials, perform at Ford dealer conventions, and to record the three "giveaway" albums, "The Going Thing 1969," "Christmas With The Going Thing" and "The Gong Thing 1970" -- all to promote the Ford Motors line. The group reportedly included Janice Hansen, who sang the lead on the Sergio Mendes hit "The Look of Love," and ALMOST included a young Karen and Richard Carpenter, who passed up $50,000 a year and a new Mustang (each) to instead sign with A&M Records. The Bahler brothers? They reportedly ended up with the New Lawrence Welk Orchestra at the Champagne Theatre-Welk Resort in Branson, Missouri..
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