The Left - Gas Mask - Audiophile Edition (2XLP - 180 Gram Vinyl LP OOP)
$
60
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Description
Gas Mask Album by Apollo Brown, DJ Soko, Journalist 103, and The Left
Artists: Apollo Brown, The Left, Journalist 103, DJ Soko Release date: October 22, 2010 Genre: Hip-Hop/Rap Label: Mello Music Group
DESCRIPTION Limited to 300 copies of each title, on 180 gram black vinyl, with special gatefold packaging, including liner note stories from Mello Music Group about the creation of each title.
Over the course of 2018-2019, to celebrate their upcoming tenth anniversary, Mello Music Group will be releasing special Audiophile Editions of their classic titles. The Mello Signature Series will be pressed on double LPs, limited to 300 copies of each title, on 180 gram black vinyl, with special gatefold packaging, including liner note stories from Mello about the creation of each title. Available exclusively at Fat Beats.
"In late 2009, Apollo Brown, Journalist 103, and DJ Soko were shopping a record called “Gas Mask” under the group name The Left. A collective called Bloggerhouse (Eric Coons, Dart Adams, and Trav) were helping Apollo reach out to people who might be interested in putting the record out. Eric first brought the project to us with the zeal of someone who wasn't just selling, but truly loves something. I took some time, rolled something, and ended up listening to it front to back four times before taking the headphones off. I knew this was the next piece of our new label's puzzle and that Apollo Brown was the artist we wanted to have alongside Oddisee at the label’s forefront.
Even though the record was being shopped to multiple labels at the time, we knew it needed to land with Mello. We put together a plan to release two albums (The Reset & Brown Study) before we finally dropped "Gas Mask". The Left had created something so powerful that it deserved everything we could manage to put together to support it. We poured all of our resources into bringing on a PR team, college radio promotion, and crafting a special pre-album EP (Gas Leaks) that included Apollo rapping on the track “One Day”.
We slotted the release of "Gas Mask" into an October time slot, when the weather matched the sound of the record and listeners were dialed in. Our first single was "Desperation" but, quickly, "Statistics" and "The Melody" became fan favorites. Looking back, "Gas Mask" sits in our catalog as one of my favorite records. It paved the way for the label and was the perfect start to Apollo Brown's career with Mello. I have nothing but respect for what Apollo, Journalist, and Soko created, and it feels as important today as when they first recorded it. To bring it back for our signature series Audiophile Edition is an honor and we couldn't be more proud. Special thanks to every fan who has listened." - Mello Music Group
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