The Reytons "What’s Rock And Roll?" Vinyl LP Milk Clear Assai Obi Ltd 56/500

	£		25
	$		33

The Reytons ‎ "What's Rock And Roll?" REYT001 LP-MILK/Assai Obi Editions Limited Edition Milk Clear/Transparent Vinyl, LP Numbered 056/500, with Assai Obi, released on 20th January 2023.
The LP is new and has never been played, so it is in immaculate condition, as is the sleeve and inner.
Matrix / Runout (Side A Stamped): REYT001LP-A 251138E1/B Matrix / Runout (Side B Stamped): REYT001LP-B 251138E2/B
Review by Louder Than War  "A pinch yourself moment.
Hard to believe in these days of saturated, sanitised, homogenised corporate packaging, but a band from Rotherham with no label nor industry backing are, at this precise moment in time, on the mid-week figures: Top of the Album Charts in the UK. With a body of work they’ve written, made and promoted themselves echoing the do-it-yourself punk spirit of Buzzcocks’ Spiral Scratch EP from way back in ‘77. With a day to go, it could happen. Louder Than War hopes it does.
The Reytons have taken the genre of Indie at it’s literal root and independently organised themselves and their journey through what they question is rock and roll backed by a phenomenal fan base that they’ve earned with incredible live shows and then brilliantly nurtured with their openness and inclusivity.
Self-directed witty videos, adverts and trailers that tease upcoming releases and events that they fund with their own, earned money keep it all in-house and add to the cult feeling that they engender. To be part of this tribe is to be A Reyton. Their gigs are a life-enhancing, joyous, collective giant mosh pit.
This, their second album, written and recorded in just five weeks, builds on many of the themes of the first, Kids Off The Estate: The undercurrents and struggles of Broken Tory Britain, unrequited love, the vagaries of social media, internet relationships articulated with razor sharp, witty and lyrical observations of everyday life.
The album is bookended by big guitar intro bangers; the full-on 15 Minutes In The Algorithm and the smash-n-grab riot that is Uninvited. Inside of these there’s the new classic Reytons’ live anthem; Avalanche that heralded the oncoming rush of this album, one yet to be played live (Love In Transaction) and the poignant prison-related paean of One More Reason. There’s a clutch of folk tales; of going to Istanbul for a hair transplant, both sides of an Only Fans’ interaction in Monthly Subscription, the time-stood-stillness obstinent traditions of Northern clubs (WMC) and fatherly advice Cash In Hand & Fake IDs. All very, very acutely observed and described with empathy and a non-judgemental, say-it-as-you-see-it narration.
There’s a couple of interesting departures from the winning, “telling stories with catchy riffs” formula  (the Reytons’ own description of their craft). The short sub-minute staccato rap of It’s A Fuck About which feels at first like a filler but has connected with many fans as a concise statement of how they feel about our politicians. And then there’s the magnificent Fading which producer Dave Watts has shaped into a rather beautiful masterpiece of a song that hints at where the band could go if they wanted to accentuate some light and shade in the future.
And that future lies within the tight-knit inner circle of the Reytons and inversely proportionately their massively growing audience which at its heart has a community of passionate, honest and loyal fans not seen since the early days of bands like The Smiths or The Cure.
The Reytons have made another great album. On their own. “And we did it whether we were invited or not”, as they say. On their own terms. Making their own decisions. Stand or fall. Sink or swim. No safety nets.
They will be playing again soon, packing out a bigger venue and making more history. Get a ticket if you can. You are invited."