The Sociables - They're On Record For Pepsi - Rare 1950S 12" vinyl LP record
$
30
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Description
This record and jacket are in VG+ condition.
This album came out during Pepsi's big advertising champagne during the 1950s.
Side 1: Introducing The Sociables, commentary by John Soughan and Philip Hinerfeld
Side 2: Introducing The Sociables
From the jacket:
ADDING A NEW DIMENSION TO THE SOCIABILITY THEME. The first returns were in and they were conclusive! Our Pepsi-Cola advertising platform, "Be Sociable...Have a Pepsi," had heightened consumer awareness of Pepsi as a quality product and as a social amenity on a broader scale than ever before. The question then arose: how could the timely and powerful "Be Sociable" image be sharpened still further, and made even more memorable, clear and distinctive? Research provided the answer: crystallize the image. That is, give it character or life. Let the sociability concept come alive. And now, it does. The way we have chosen to accentuate our "Be Sociable" image is to identify the sociable people who serve and drink Pepsi, and to make them our "Spokesmen." We call them THE SOCIABLES. Who are The Sociables? They're friendly, active, outgoing Americans. They're smart and modern, and they drink Pepsi. They're the people others admire....and follow. In short, The Sociables are the kind of people you want on record for Pepsi. And they are on record for Pepsi-Cola - in the 19 radio commercials in this album. Later, The Sociables also will be featured on television, in print, on outdoor postings- in every way you communicate with Pepsi customers. The Sociables will be seen everywhere young moderns gather...at country clubs, private swimming pools, sports car rallies...entertaining and sharing good times with others. The keynote will always be friendly informality, no matter how formal the setting. And wherever The Sociables are, Pepsi will be there too. In short, The Sociables will reinforce and sharpen our "Be Sociable...Have a Pepsi" appeal. Our basic platform does not change. Rather, a new dimension is added. And now, meet The Sociables by playing the enclosed recording. Prepared especially for Pepsi-Cola Bottlers, it is introduced by John Soughan, Vice President - Marketing Services, with comments by Philip Hinerfeld Vice President-Advertising.
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